IBM + The Weather Channel App Advertising Campaign
Objective: To drive consumer relevancy for IBM and The Weather Channel App by creatively leveraging innovative solutions for everyday problems through public-facing touch points.
Execution: Through the use of different media channels, showcase the value of The Weather Channel App, and its everyday practical use.
Campaign: Using social media platforms (Instagram and Facebook) and relevant websites, our campaign showcases the features within The Weather Channel app, and scenarios in which these features would be most needed.
The main purpose of these ads were to highlight real life situations in which the features of The Weather Channel App are utilized, and how they can add value to the lives of its users. We integrated the User Interface into the scenario in which a specific feature would be needed. Our audience will see the benefits of the app, and be able to download it directly from the social media platform.
Instagram : Sponsored Advertisements:
Desktop Website Sponsored Advertisements:
For the desktop ads, we chose to integrate the functions of the app, into banner and native advertisements that updated based on the users Geo-location. It was important that we chose specific websites and brands for these ads to be displayed. YETI is an outdoor-goods retailer, and we think that the demographic who shops this brand will also be interested in checking the weather from time to time. Additionally, we chose companies like Bass Pro Shops and MLB.com to showcase the value that The Weather Channel App provides.
Campaign: Tom McCarthy, Laura Shanahan, Ann Mariah Burton
Graphics: Tom McCarthy
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